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Zero Water vs Brita: Which Should You Get?

Fact checked by Stephen Conklin

Table of Contents


Do you want to serve your family safe, clean, and great-tasting water without doing expensive water filter installations? If you do, you might want to try a water filter pitcher. This water container has a built-in filter that removes water contaminants and improves your drinking water’s aesthetics.

Zero Water and Brita are two of the world’s leading water filter pitchers. However, which between Zero Water vs Brita should you get? Let us find out.

An Overview of the Zero Water Filter Pitcher


Capable of removing up to 99.6% of total dissolved solids, the Zero Water Filter Pitcher is a wise choice for those who want great-tasting, clean, and safe drinking water. This pitcher also filters water quickly, allowing you to enjoy filtered water within minutes.

What sets Zero Water pitchers apart is their NSF certification. You will feel more at ease knowing the company’s water filtration performance claims have the approval of one of the world’s leading sanitation organizations.

The majority of the company’s pitchers have a five-stage filtration system, guaranteeing its filtration efficiency. You also get to choose different pitcher sizes to match your needs.

An Overview of the Brita Filter Pitcher

The Brita Everyday Water Filter Pitcher offers fast water filtration, delivering a quart of safe and clean drinking water in about four minutes. They are elegant to look at, even though the pitchers feature only BPA-free plastic materials.

Brita filters also reduce total dissolved solids and improve your drinking water’s taste and odor characteristics. It is also suitable for homeowners who are on a tight budget.

Zero Water vs. Brita Comparison


I know you cannot decide which between Zero Water and Brita you should choose without digging deeper into their differences.

  • Filtration Performance

Zero Water features five stages of water filtration. The more filter membranes the water passes through, the more contaminants the system removes.

The first stage is perfect for removing large particles, such as sediments and debris. Water passes through the second filter layer, eliminating tinier substances and compounds. Once the water goes through the third stage, your drinking water will be free of chlorine and other organic contaminants.

The fourth stage of filtration removes minerals from the water, making it suitable for people with hard water in their faucets. The last filter layer removes particles with a diameter of up to 0.001 microns. Bacteria, fungi, yeast, and certain viruses will never pass into your drinking water.

On the other hand, Brita only offers two stages of water filtration. The water passes through an activated carbon block to remove chlorine and organic contaminants while improving its aesthetics. Your drinking water then passes through an ion-exchange resin, removing minerals.

To summarize what we know so far, Zero Water can remove particulates, chloramines, bacteria, cysts, pesticides, herbicides, chlorine, arsenic, lead, mercury, cadmium, and other heavy metals. It can also eliminate chlorine’s odd smell and taste.

Meanwhile, Brita can remove particulates, mercury, copper, zinc, cadmium, and chlorine. It can also improve the water’s taste and smell.

These differences make Zero Water suitable for anyone living off the grid or those with hard water in their area. On the other hand, the Brita is perfect for city dwellers or those with municipal water.

Winner: Zero Water

  • Filtration Speed

You must know that the more filtration layers the water pass through, the slower its filtration. That is why the Brita outclasses Zero Water in this aspect.

The Brita water filter pitcher can fill an 8-ounce glass in a minute. The Zero Water pitcher can only provide you with about 5.3 ounces at the same time frame.

If you are in a hurry, the Brita pitcher seems like a better product. However, if you want safer drinking water, waiting a few minutes more should be worth it.

Winner: Brita

  • TDS Removal

Both Zero Water and Brita can reduce total dissolved solids in your drinking water. However, Zero Water has the edge because of its multiple filtration layers, including a demineralization membrane.

If you want to be academic about it, Zero Water can handle up to 445 PPM of dissolved solids, equivalent to about 26 grains per gallon (GPG). That is higher than what some water softeners can remove. On the other hand, Brita pitchers can accommodate up to 147 PPM or about 8.5 GPG.

So, if you have hard water in your home, Zero Water is a better choice. On the other hand, if you do not have any issues with hard water, Brita makes perfect sense.

Winner: Zero Water

  • Filter Lifespan

Water filter pitchers are effective as long as they maintain a patent filter. Unfortunately, filters have a short lifespan.

You must also know that manufacturers do not rate their products’ lifespan in weeks or months. Instead, they measure their filter’s service life based on the volume of water it can accommodate.

Both Brita and Zero Water have a filter capacity of 40 gallons before requiring a filter replacement. Sadly, real-world experiences rarely support such claims.

Everything depends on how many contaminants the water filter pitcher has to remove from your drinking water. The greater the concentration of water impurities, the faster the filter needs replacement.

That is why some people may need to replace their pitcher filters after only two weeks, while others can extend their filter lifespan up to two to three months.

Winner: Tie

  • Price

It will surprise you to learn that the Zero Water Filter Pitcher costs a few dollars less than the Brita Everyday Water Filter Pitcher. Despite having better filtration capabilities, thanks to its five-stage filtering mechanism, the Zero Water pitcher is still more affordable.

Winner: Zero Water


Choosing between Zero Water vs Brita boils down to a few things.

  • Amount of water contaminants you want to remove
  • Filtration speed
  • Removal of hard water minerals, and
  • Filter lifespan

The Zero Water Filter Pitcher comes out on top because of the overall value for money it provides. The Brita remains the right choice for those without hard water issues and those who need drinking water fast.

Whichever water filter pitcher you choose, you can bet your family will love drinking safe, clean, and great-tasting water without breaking the bank.

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